NBC Sports is the third most powerful sports group behind ESPN and Fox Sports. Today, I'm going to tell you about a plan they can put into effect to boost their reputation.
Step One: Add a second all sports channel
Replace Golf Channel with NBCSN2. It will allow for more Premier League, NHL, NCAA and Formula 1 coverage as well as major golf coverage. This can also improve NBC Sports' revenue by $100M per year, enough to gain rights to UEFA Soccer and become the world's largest soccer broadcaster.
Step Two: Purchase beIN Sport
Yes, beIN Sport, a sports cable station with a heavy focus on soccer can give them rights to La Liga and other non-American events, but can also add revenue of $20M per year.
Step Three: Take over ESPN's portion of MLB coverage
It would not be much, only Sunday Night Baseball, but cheap and still enough to pull in decent ratings. NBC could benefit greatly from this and ESPN would be weakened. So, this is a win/win situation for NBC that ESPN wouldn't even imagine.
Step Four: Attain rights to Big Ten sports
The Big Ten would be a great investment for NBC as they can air college football, EPL, and NASCAR all at once in late October. As soon as NASCAR finishes up, NHL takes center stage. As soon as the NHL finishes up, NBC starts its NASCAR coverage and the cycle continues.
If NBC follows these steps, it will overtake Fox Sports for #2 and maybe ESPN for #1 on the list of Sports TV companies.
No comments:
Post a Comment